First: I believe the purpose of marketing & advertising is to sell, not win awards, get applause, or entertain.
I constantly study the secrets of master salesmanship and how it is applied to direct response advertising, so I can best help you and your business drastically increase your profit.
Second: I believe that a single measurement is worth a thousand opinions.
That’s why I often won’t answer with my opinion, and will answer with “you need to test!” And I will recommend you only use proven strategies that have been tested to work time and time again in scientific tests done by myself, my clients, and the most successful direct response entrepreneurs.
Third: I believe in selling with integrity.
The strongest ads tell the truth dramatically. You don’t have to lie, shortchange your customers, tarnish your good name or cut corners. Treat your clients and customers by the Golden Rule and they will reward you with much more gold.
1. I do NOT give “free” consultations!
My time is my most valuable resource. There is no reason for me to give it away. Plus I have learned the hard way that when the advice is free — the person receiving the advice gives it no value and won’t put it into action. If you have ‘skin in the game’ you’ll pay attention and you will take ACTION!
As the late great Gary Halbert loved to say… “Things happen when you are in motion, not meditation!”
If you want to learn direct marketing for free, there is a list of must-read books on the HypnosisMarketingTips.com site.
I’ve spent over $65,000 on my own marketing education plus over ten years of hands on experience with a variety of businesses that have been my clients. You are paying me so you don’t have to spend all that time to get the same results.
You start with either a 2-hour phone consultation or a full-day in person consultation here in San Francisco. If I decide to take you on as a client, your initial consultation fee is deducted from the project fee.
2. You must be OPEN MINDED to radical marketing concepts way outside the norm of conventional business.
It’s your choice whether you want to succeed wildly and dominate your niche, or be content with average results. If you want to make a pile of cash, you have to willing to apply what I say which will be way outside the box. Do it and you’ll skyrocket your profits.
But I’ll warn you now… you must be ready to endure the scorn of your peers and doubts of your staff and family because what we do won’t look like the boring business card style ads or expensive brand building campaigns they are used to seeing.
What they think doesn’t matter. The only thing that matters is does your marketing make you money. That is the standard we will use to measure effectiveness.
3. I do NOT take everyone as a client.
I am busy. I have people coming to me all the time, and I have my own projects I’m working on. Plus I only want to work with people who are serious about exploding their business and are ready to take action.
Just because you have the money doesn’t get you automatically accepted either. I have a way of doing things that does not fit with everyone’s concept of getting things done.
If you are a micromanager, we are not a good fit.
If you feel I should answer the phone anytime of day or night you call, we are not a good fit.
If you send dozens of emails a week and expect me to drop everything and answer them, we are not a good fit.
If you need your project done yesterday, we are definitely not a good fit.
This is not saying your way is wrong or my way is right, it’s accepting the reality that not everyone should work together.
Part of the reason I require a consultation session upfront is to determine if working together is a fit or not. This saves us both headache down the road.
4. You pay me, THEN I work on your project.
I do charity work, but not as part of my business. I currently volunteer with Rocket Dog Rescue and I am a regular benefactor of the Future Leader’s Institute here in the Bay Area.
I am not interested in doing work for a percentage of some mythical payoff down the road. Experience has taught me to run for the door when offered deals like this. I’m only interested in working on projects I know will succeed, and if you don’t have money to pay me up front, you probably don’t have the money to make the project work either.
As my friend Mark Cunningham likes to tell his hypnosis clients “I’m not interested in being your next failure!”
Payment plans can be worked out on request. Minimum 50% up front.
5. I’m the copywriter, not you, not Betty your assistant, and not your Uncle Frank.
Seriously, I’ve had hours of painstaking work undone because a few staff members complained. The crazy thing is, in side by side tests my copy clobbered their efforts by more than 410%, and they still choose not to use it.
Even though I got paid for my work, I’d rather spend those valuable hours of my life working on something that will get used.
And I’ve had clients make a few ‘adjustments’ to the wording that totally killed the response. The words I use are there for a reason.
Listen, I will involve you in the process the entire way by having you help with the research, checking facts, providing proof elements etc. But if you want to re-write all the copy after it’s delivered, then why bother paying me in the first place?
If you are okay with these rules, then next up is
Fully Guaranteed Initial Consultation & Coaching:
Required for all new potential clients. You can choose one of the following:
Phone Consultation (2 hours) – $495.00
Half-Day In Person Consultation (4 hours) – $950.00
Full-Day In Person Consultation (8 hours) – $1,800.00
This session is recorded and you will receive the full recording within 48 hours of the consultation.
Here’s my personal guarantee for this session… I’ll give you more ideas in this session than you can implement in the next three months. If you don’t think it was worth every penny then you tell me and I’ll give you your check back no questions asked.
Email Copywriting Fees
My rate for email copywriting starts at $1,500 for a package of ten emails. This includes my time to do research on your product or service as well as your business.
Additional emails are $150 each.
Sales Letter Copywriting Fees
If I decide to take you on as a client for a project, the fee you paid for the initial consultation will be applied towards the fee for the full project.
My current minimum rate for any project other than email copywriting is $10,000. This means if you want a sales letter, or a copy for a web page, it’s going to be a minimum of $10,000. If there are other large pieces to the project, the price will be significantly higher. The more you want me to do, the higher my fee.
Rush work is a 20% additional premium.
How To Apply To Work With Me
Do NOT call me. I only answer the phone when it is a scheduled call. The way to apply to work with me is to send a fax asking to schedule an initial consultation.
In addition to your contact information, provide answers to these basic questions about your business…
1. What do you do? (Basically, what does your business do, what problem(s) do you solve, what do you currently sell or what do you want to sell? Please write up for us a short summary of what your business does.)
2 Where are you now? What are your numbers? (For example: How many clients, prospects… where are you financially. How much are you spending on marketing/advertising and what is the ROI?)
3. What do you want? (Give me an idea of what your goals are in the next 12 months and 5 years).